Bubble Boba Marketing and Photography
Photograph all products ready for social media design and print. Work with the Designer / Senior Marketer to curate high-converting imagery and video, increase brand awareness and loyalty due to newly set up competition. The target audience are students and families due to the nearby university and family area.
A short social media video was created to show the large range of drinks offered. This was done through a short 10-second video showing small clips of the making process.
With the extensive range of drinks available, speed was key to meeting the business deadlines. For these images, a quick picture of a hand holding the drink with the name displayed next to it was the fastest and most effective method. These were then paired with a short copy describing the drink and the special promotion it was on.
Images of each drink available on the menu were also captured and used for print leaflets, menus and menu boards. The leaflets were then handed out during events, posted to customers and available in the shop to allow people to see the special options available.
Here are just a few examples of where the new brand and marketing photography were used. We used this to create brand awareness and consistency throughout retail, online and on social media.
With all of these combined, the senior designer / marketer and I were able to make the brand become the highest profit Bubble Tea shop in Coventry.