To redesign the main logos at Cracker to bring them up to date with modern times whilst retaining the familiarity of the logos.
Being a part of the project allowed me to have a better understanding of the core values of Cracker and the way the previous logos were designed. Sitting down in a committee meeting I gained an understanding of what the client wanted from the rebrand.
First Rugby Christmas Cracker Logos from 1991-2014
As the logo was offset to the left it became hard to center it on web pages etc. Two small "sparklers" towards the top made scaling difficult as they took up most of the room. The solution was to focus on a similar feeling design by removing the problems and using the original font and brightening the world and finally centering it all to make sure it could be used in a variety of situations
Original Cracker FM Logo
Since this is one of the original logos for a modern technology, the radio logo was the most in need of updating. The transition from FM to online only was also an issue as it shows the previously used frequency.
Continue to brighten the logo and use a modern font and include the website address of where to listen. The address can also be removed if necessary allowing versatility of the logo. The inclusion of the musical note also shows that it is a music based station rather than talk based. The dots are used to break it up but can also be removed. Underlining is also used in the A La Carte Logo and Crackerteria
A La Carte Logo
A La Carte did not have a seperate logo for the menu's and needed an elegant design for it
I created a simple and sophisticated logo for A La Carte to show the aim of the event that follows the same guideline of the others by using the same underline technique